Nova Craft Canoe
Nova Craft Canoe began in 1970, when they started producing a limited selection of fiberglass canoes in a small-scale, garage-based operation near London, Ontario, Canada. As the years passed and the reputation of our quality designs and workmanship quickly spread, the company naturally began to grow to what they are today.
• The aim of the new website was to clearly position Nova Craft as a proud and trustworthy Canadian brand, and encourage intuitive and in-depth exploration of the breadth of canoe products available from entry-level recreational to white water for extreme sports fans.
• Create a visual and informative sense of canoe purchasing and ownership.
• Design and develop the new site to be responsive, and to build the new site within a SEO-compatible infrastructure.