London’s Paddle Shop
London’s Paddle Shop functions as the factory outlet for Nova Craft Canoe and Aqua Fusion Kayak. They have been part of the local Ontario paddlesport community for over 40 years.
• London’s Paddle Shop required a new, fully-responsive, ecommerce website with an easy-to-use CMS (WordPress & WooCommerce) to replace their outdated website.
• Create a cohesive corporate identity through the development of a logo and brand guidelines (typography, colour palette, photo treatments, look and feel) for the website.
• Develop the website with a user experience that will showcase at its core the range of canoe,
kayaks, and paddle sport accessory products available.
• Connect the website to a leading payment gateway to enable onsite transactions to occur through a protected (SSL) environment.