Recognizing that Kelowna, BC was underserved when it comes to a easily filterable comprehensive local events site, Hello Kelowna was born.
• Develop a brand and brand strategy that aspires to achieve optimal visibility in the local event listing marketplace.
• Create a website with a user experience that will be intuitive and enjoyable to navigate. Visitors to the site will be able to easily filter through event listings, minimizing unnecessary click-throughs.
• Convert visitors to the site into regular customers. Utilize social media and email campaigns to drive traffic and promote the ability to add free event listings.
• Design and develop the new site to be responsive.