WHEN: Leaked on the web Sept. 21st. I’d say the timing of a new logo marks the beginning of a new (Anthopoulos – the new savvy GM) era. Another note about timing: ESPN Page 2 hinted that while they say leaks interfere with marketing plans deep down they’re happy that people are paying attention to their teams and brand at a time when they otherwise wouldn’t care a bout a team with a dead season – so does a new logo pack a punch of pr power or is it just the product that matters?
WHERE: This spring on your favourite Jay’s pecs. Watch for new merch soon no doubt – this should be a huge cash cow. Especially since they’re just different enough from the 80s one that you’ll need an upgrade.
WHY: New-look Jays with big plans for the future. That and the old logo plain sucked.
HOW: As with all branding, you never can tell a great mark until it’s integrated with its environment – unis, sales materials, stadium stuffs. Perhaps the pasted red maple leaf will look better once we see the logo on the new red uniforms! Kidding .. well actually I have heard this rumoured (likely only as a third jersey I hope). Right now all we get is a plain logo – can’t wait to see it in action.
So what do you think? What other teams need a rebrand (and not in the Miami Marlins art deco disaster way)?
Here are some links:
Worst MLB logos ever
Some retro MLB logos
ESPN Page 2 story on the Jays new logo